My Online Casino Manager Promotions

Once you settle on your goals, things get much easier. A good marketing calendar has balance, a mixture of mass and targeted promotions. Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Targeted promotions can also elbow their way in front of the competition. See 4. One other thing: Do not start with how much you should — or have to — spend. And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. Know thy audience. In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Keep your guests close and your competition closer. The more you know about your competition, the better you can react or — better yet — act proactively.

Keep an eye on competitive websites, Facebook pages, newsletters, and mailers. Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. And then act. Say, for example, your competitor has their big monthly giveaway on a Saturday. Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer. Technology makes competitive tactics crazy easy. Small Red Circle plug — we can help you get here. See 15. Know when enough is enough. A constant merry-go-round of promotions, and those ponies lose their luster. Guests are no longer excited.

When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line. When it comes to promotions, choose quality over quantity. Go back to the drawing board and remind yourself of your objectives. Evaluate if and when promotions fill those objectives, and get ahead of the game. Or the tournament. Or the drawing. You get the point. Brand it. Brand colors, typeface, name, tone, personality — make sure that promotion speaks to guests in your voice. And the more unmistakably yours, the better. To attract new clientele, almost every casino will run many promotions designed to promote customer loyalty and increase the frequency of their visits. The kinds of promotions vary greatly, but almost all involve offering players some form of money or prizes. Slot Tournaments Slot players normally play in isolation, but in tournaments they are pitted against each in other in a bracket-style format.

The players making the most money advance to the next round until a winner emerges. The winner then receives a grand prize. Random Drawings Many casinos feature drawings in which players, usually identified by a number on their player's club card, are awarded cash or prizes. Drawings are held at designated times, maybe every hour, and the player must be present to claim the prize. It involves work with the search engines, thematic platforms, and link exchanges for storing the maximum number of external links. The final part is to maintain the results obtained. They include the retention or even the improvement of positions in search engines. Advantages of SEO involve the maximum coverage of the target audience , low cost, efficient generation of attendance, accurate assessment of the results and their support. E-mail Marketing Another effective and inexpensive strategy for promotion of online casinos is an email marketing. It should not be confused with such common and unpleasant phenomenon in the Internet as spam.

Email-distribution is made among users who are interested in obtaining one or other information and among the customers who have voluntarily agreed to receive messages. The casino operator may send newsletters to inform its users about the most important news of casino promotions, prize giveaways, and big winnings, etc. Use of CRM Systems CRM, which means customer relationship management system, is a multi-level business strategy, aimed at the study of the needs of customers. It allows automating service processes, sales and marketing. The introduction of such a system offers many opportunities in management for casino operators. The advantages include: Automation of customer relations Quick access to systematic customer base and information about them Prompt customer service, increase of customer satisfaction Control over sales process Personnel management The most important result of the application of CRM is the automation of marketing tools: If you want to bring your gambling establishment operation to a new level, to control all processes and navigate the needs of your customers, the CRM is ideal for this purpose.

Due to accumulated and systematized information about customers of your casino, you will be able to improve the efficiency of its sales. Affiliate marketing Organization of affiliate programs is another effective marketing tool in the field of promotion of online casinos. The essence of affiliate marketing is to work with partner companies that receive some fee for providing your casino with new customers. For example, the operator enters into an agreement with a popular resource on gambling, which in its turn places a banner, an article or news on its website with a link to the casino website. When a user follows this link and becomes online casino players, the partner receives a fee according to the tariff plan.

my online casino manager promotions

Create a sense of mystery. We know gamers index high for risk-taking behaviors. So, while many of us love a good mystery, your audience really loves a good mystery. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation. Another benefit to using mystery in your promotions? Cost containment. Use theater. So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Out of the ordinary — and that can include downright wacky — is the name of the memorability game.

In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion. The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. Promote your promotion. Sell your staff. In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand. Spread the word wisely. Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car — or another prize so cool your target audience just has to check it out — and showing it off outside your casino?

State Fair? Local mall? Where are the customers you want to acquire? Check goals against data. Did the promotion create incremental revenue? Did you see a lift year over year? What type of players participated? Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion? How was slot occupancy? Debrief already. Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. Live Music Many casinos feature live music, often from famous artists. Sometimes they will charge only nominal fees for these performances to attract more patrons. Other times they will give concert tickets as complimentary prizes to frequent players. Cheap Buffet Many casinos will offer a buffet at so low a cost, they lose money on each meal served.

That is designed to draw more gamblers inside, where the casino will recoup its investment. Free Bus Ride To attract players from long distances, many casinos offer free bus rides from other cities. For example, some casinos in Atlantic City offer complimentary service from New York. Email-distribution is made among users who are interested in obtaining one or other information and among the customers who have voluntarily agreed to receive messages. The casino operator may send newsletters to inform its users about the most important news of casino promotions, prize giveaways, and big winnings, etc. Use of CRM Systems CRM, which means customer relationship management system, is a multi-level business strategy, aimed at the study of the needs of customers. It allows automating service processes, sales and marketing. The introduction of such a system offers many opportunities in management for casino operators. The advantages include: Automation of customer relations Quick access to systematic customer base and information about them Prompt customer service, increase of customer satisfaction Control over sales process Personnel management The most important result of the application of CRM is the automation of marketing tools: If you want to bring your gambling establishment operation to a new level, to control all processes and navigate the needs of your customers, the CRM is ideal for this purpose.

Due to accumulated and systematized information about customers of your casino, you will be able to improve the efficiency of its sales. Affiliate marketing Organization of affiliate programs is another effective marketing tool in the field of promotion of online casinos. The essence of affiliate marketing is to work with partner companies that receive some fee for providing your casino with new customers. For example, the operator enters into an agreement with a popular resource on gambling, which in its turn places a banner, an article or news on its website with a link to the casino website. When a user follows this link and becomes online casino players, the partner receives a fee according to the tariff plan. Today, there are many great affiliate programs for online casinos. All the operator needs is to register in such a program and select a tariff plan, under which it will cooperate with a partner. It should pay particular attention to the services billing and choose competitive prices.

In case of full partnership, not only profits but also losses will be divided due to a specified percentage. Loyalty Program for Players Attraction of new customers and increase in traffic to the casino website are only the first part of the marketing activity. During the period when sales and the number of customers increase, the casino reaches a certain financial stability, the next stage of the marketing campaign is the retention and increase in customer loyalty.

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Author: Frank Biocca

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Chair, Department of Informatics, Ying Wu College of Computing at New Jersey Institute of Technology.